Whether you’re an online or brick-and-mortar business, if you want traffic, then you need to invest in digital marketing. According to Google, 80 percent of consumers search online for business information such as operating hours, addresses, and available services. If you want to reach more customers and grow your business, you need to build an online presence.
Let’s say you already have a website. But a website is just one component of a digital marketing strategy. Strategies such as social media, website development, and SEO in Tampa, FL, are all part of the digital marketing mix.
If you want to boost your online visibility, here are a few marketing pointers for your small business.
1. Optimize your content for mobile users
Targeting mobile users is one of the fastest ways to get the word out because people always have their phones with them. When designing your website, make sure it’s optimized for mobile view. Most people today rely on their smartphones or tablets to search for information. If you want to boost your presence and advertise your services, you have to target mobile users.
If the website is already optimized for mobile users, then craft a marketing strategy for your website that targets mobile users. For instance, you can use email and SMS marketing to reach out to your existing userbase.
The email or message can consist of a short copy about your products or services and a call to click on the link provided in the body. You can also have promotions and freebies specific to mobile users.
2. Build a social media presence
A business that doesn’t have a social media presence is a dead business. Most people nowadays use social media daily, and any digital marketing strategy that doesn’t include social media is dead in the water.
The two most significant social media platforms are Facebook and Instagram. They are two leading online advertising platforms and should be included in any marketing campaign.
The most common type of social media ad is a Facebook ad. They’re cheap and straightforward to create and allow you to target your desired audience and run tests. Sponsored posts will enable you to build a brand presence quickly. You can also run A/B testing to optimize your ads and experiment on the optimal settings for your campaign.
Instagram allows you to create ads that are visual, perfect for businesses that are visually driven. Experiment with Facebook and Instagram ads to find out what’s best for you.
3. Use email marketing
Social media ads are a great way to build a brand presence. But if you want to increase loyalty among your customers, you need to create a community around your brand. In your signup form, customers should have the option to sign up for regular newsletters and updates. Invest in a direct marketing platform to create and send marketing emails.
For instance, apart from a monthly newsletter, you can inform your subscribers about upcoming sales, promotions, and events. You can also customize the email recipients by age, sex, or income level, allowing for targeted advertisements.
Running a small business is hard, and not everyone has the resources to invest in a big marketing campaign. These digital marketing strategies are relatively cheap to implement and incredibly useful if done right. Always run tests to ensure you’re getting the most bang for your buck.