Business Tech

Digital marketing

Marketing Strategies: The Key to Succeeding Online

Digital marketing is the way forward for any business that wants to maintain productivity and remain competitive in their field. Especially for small businesses, digital marketing is the way to gain a customer base without the kind of expenditure on advertising that big businesses have to spend. During this time, when people are focusing on working from …

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Gadgets by Generation: Finding out Which Tech Each Generation Really Used

Different generations have their own stories and stereotypes. With the advent of technology, each generation also had its own unique technology. It started with trying to make labor easier and more efficient. Afterward, gadgets went on to forms of communication and further evolved into entertainment. Then the Internet happened. It changed the way we lived, …

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How Your Brand Can Build Publicity Through the Gaming Industry

The video game industry is a booming market, with over 3 billion people playing video games across the globe, according to a new report by DFC Intelligence. The paper found that almost half of the play on their computers, whereas only a small percentage, surprisingly, play on gaming consoles, like the Playstation and Xbox. The researchers …

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people networking

How Your Business Can Leverage Data for Success on a Small Scale

The genre of science fiction is littered with variations of stories warning of the imminent takeover of human society by artificial intelligence. Popular culture has even embraced the concept of ‘the singularity’ to denote a given point in which AI overtakes human capability in some aspects. But even as the pace of technological advance has …

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Two men wearing protective gear for pandemic

Against the ‘Infodemic’: Fighting Misinformation About COVID-19

Misinformation about the novel coronavirus disease (COVID-19) travels fast, hampering the job of medical practitioners who are responding to the concerns of their patients. The Internet contains a range of myths about the disease, like the false origins of the virus, the supposed availability of treatments, and the methods of preventing infection. This prevalent misinformation not …

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Employee-first Approach

Why Businesses Should Adopt an Employee-first Approach

Businesses are often told to prioritize customer needs above everything else. Since they are the reason businesses are thriving, you should take better care of them first. But if you ignore your employees and treat them as a second priority, then you can lose valuable clients resulting in loss of revenue and other unfortunate consequences. …

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