Even before the Internet gained popularity as a marketing platform, location-based marketing has always been a widespread practice. Online marketing offers such a wide reach and most businesses would want to have their presence known as far and wide as they could with minimal effort. So why should you still tailor digital marketing tactics based on location …
The Importance of Geomarketing and How to Practice ItRead More »
Professionals today rely on their smartphones for so many things. Some may not even remember the last time they left home without checking their phone. Several years ago, using a mobile phone for work was a rarity. Most companies provided personal digital assistants (PDAs) for this purpose. But smartphones have opened the doors for increased …
One of the reasons why you should invest in competitor-monitoring software is to collect sufficient business intelligence to get your pricing strategy right. This aspect of your business has no room for miscalculation. Your ability to identify the sweet spot when pricing your products or services at certain points can help you achieve your specific …
More and more businesses are turning to the cloud for backup data storage. For some, using the cloud is the easiest and surest way to back up all types of documents, including emails and photos. Others, meanwhile, choose the cloud because of the sheer volume of data that it can carry. However, there are still …
Four Things to Consider When Choosing a Cloud Backup ServiceRead More »
A sales presentation, especially when dealing with a new product or service, is critical as it may shape the business’ growth henceforth. A proper presentation may result in an instant take-off in the sales of a product, while a poor presentation may result in its demise. When planning a sales presentation, it is essential to …
A Few Tips to Consider When Planning Your Next Sales PresentationRead More »
Despite the common misconception that tradeshows are dead, you can still take advantage of it. For the longest time, tradeshows have brought together different companies from a specific industry to demonstrate their products and services. Apart from this, tradeshows are an avenue for companies to increase brand awareness, strengthen their networks, get leads, and possibly close deals. …
Attending a Tradeshow? Here’s What You Should Do to Stand OutRead More »
Small businesses take every opportunity they can get to boost revenue. But some business owners are focused on completing daily tasks that they tend to forget the growth of their business. A Forbes report suggests creating a growth plan to give them a clear direction of where they are heading. The report adds that one …
Must-Have Apps for Small Businesses to Boost ProductivityRead More »
Passion is good when you’re starting up your own business. About $30,000 is enough to jump-start a business. Being optimistic and brave enough to handle the stress of running a business will get you through the process. Competition is tight, and the costs of almost all business needs are high. But a few worthy tech …
4 Tech Hacks: The Makings of a Successful Small BusinessRead More »
The rapid advancement of technology may seem relentless, oftentimes scary. Particularly for small-to-medium enterprises, or SME’s, technology can seem too expensive or too complicated to use. However, it is precisely because of the rapid advancement of technology that SME’s should embrace it. As time goes on, these tools become more reliable, more efficient, and more …
Give Your SME an Edge in the Digital World: How Technology Readies You for The FutureRead More »
